JOBS (Jurnal Of Business Studies)

JOBS (Jurnal Of Business Studies) (p-ISSN 2355-0163 | e-ISSN 2476-8790 | DOI 10.32497/jobs) publishes research articles, conceptual articles, reports field studies, the best practices and policies of Business Studies in national and international stage (See Focus and Scope). The articles of this journal are published is on October and December (2 issues per year), and published by the Politeknik Negeri Semarang. 


Abstracting and Indexing: Google Scholar, Dimensions, Garuda


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Vol 8, No 2 (2022): Desember 2022

Table of Contents

Articles

Branding, Product Quality and Marketing Strategy on Purchasing Decisions in the Batik Creative Industry (Case Study of Pati Batik UMKM Centers)
Ria Dinata, Nur Rini, Karnowahadi Karnowahadi
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97 - 106
Analysis of Perceived Value and Social Influence as an Influence of Consumer's Purchase Decision Iphone Users in Semarang City
Ahmad Zakia Nurochim, Noor Suroija, Sandi Supaya
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107 - 116
Influence of Influencer Marketing Strategy and Online Customer Reviews on Purchase Intention of Sociolla Customer (Case Study on AB Students at Polines 2018 – 2019)
Qonitah Iffah R, Umar Farouk, Jati Nugroho
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117 - 126
Influence of Job Characteristics and Non-Physical Work Environment on Job Satisfaction at Biro Adm. Pemda Propinsi Jateng
Citra Lutfi Annajib, Rara Ririn Budi Utaminingtyas, Irawan Malebra
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127 - 136
Influence of Job Insecurity and Job Stress toward Employee Turnover Intention Perfomance at PT Samudera Perdana Selaras Semarang
Nabila Fedorani, Sugiyanta Sugiyanta, Inayah Inayah
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137 - 148
Influence of Brand Image and Celebrity Endorser on Purchase Decisions on Samsung Smartphone Products
Annisa Viaski Handayani, Rif'ah Dwi Astuti, Makmun Riyanto
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149 - 158
Influence of Product Quality and Service Quality on Purchasing Decisions with Brand Image as an Intervening Variable in International Fast Food Franchise
Meydiana Suryaningtyas, Winarto Winarto, Subandi Subandi
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159 - 170
Effect of Capital Expenditure and Return on Assets on Capital Gains of Consumer Non-Cyclicals Companies Listed on the Indonesia Stock E
Sukma Carrie Saraswati, Achmad Zaenuddin, Luqman Khakim
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171 - 180