JOBS (Jurnal Of Business Studies) (p-ISSN 2355-0163 | e-ISSN 2476-8790 | DOI 10.32497/jobs) publishes research articles, conceptual articles, reports field studies, the best practices and policies of Business Studies in national and international stage (See Focus and Scope). The articles of this journal are published is on October and December (2 issues per year), and published by the Politeknik Negeri Semarang.
Abstracting and Indexing: Google Scholar, Dimensions, Garuda

Vol 8, No 2 (2022): Desember 2022
Table of Contents
Articles
Ria Dinata, Nur Rini, Karnowahadi Karnowahadi
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97 - 106
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Ahmad Zakia Nurochim, Noor Suroija, Sandi Supaya
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107 - 116
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Qonitah Iffah R, Umar Farouk, Jati Nugroho
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117 - 126
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Citra Lutfi Annajib, Rara Ririn Budi Utaminingtyas, Irawan Malebra
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127 - 136
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Nabila Fedorani, Sugiyanta Sugiyanta, Inayah Inayah
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137 - 148
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Influence of Brand Image and Celebrity Endorser on Purchase Decisions on Samsung Smartphone Products
Annisa Viaski Handayani, Rif'ah Dwi Astuti, Makmun Riyanto
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149 - 158
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Meydiana Suryaningtyas, Winarto Winarto, Subandi Subandi
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159 - 170
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Sukma Carrie Saraswati, Achmad Zaenuddin, Luqman Khakim
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171 - 180
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