Influence of Social Media Content, Store Atmosphere, and Fear of Missing Out on Purchase Decisions for Sports Shoes at Arfath Store Semarang
DOI:
https://doi.org/10.32497/jobs.v12i1.8077Keywords:
Social Media Content, Store Atmosphere, Fear of Missing Out, Purchase Decision, Sports ShoesAbstract
This study examines the influence of social media content, store atmosphere, and fear of missing out (FOMO) on purchase decisions for sports shoes at Arfath Store Semarang. The study employed a quantitative approach with an explanatory research design. Data were collected through questionnaires from 112 respondents selected using purposive sampling. Multiple linear regression analysis was conducted using IBM SPSS to examine the proposed relationships. The findings indicate that social media content, store atmosphere, and FOMO each have a positive and significant effect on purchase decisions. Social media content demonstrates the strongest influence, with a regression coefficient of 0.386, followed by store atmosphere with a coefficient of 0.272 and FOMO with a coefficient of 0.219. The regression model produces an Adjusted R Square value of 0.613, indicating that the three independent variables collectively explain 61.3% of the variation in purchase decisions, while the remaining 38.7% is associated with other factors outside the model. These findings indicate that digital content quality, the in-store shopping environment, and consumers' psychological concerns about missing opportunities are relevant factors in shaping sports shoe purchase decisions. The results provide practical considerations for Arfath Store in strengthening its digital marketing activities, improving the in-store experience, and designing promotional strategies that remain relevant to consumer behavior.
References
Eroglu, S. A., Machleit, K. A., & Davis, L. M. (2001). Atmospheric qualities of online retailing: A conceptual model and implications. Journal of Business Research, 54(2), 177–184. https://doi.org/10.1016/S0148-2963(99)00087-9
Ferdinand, A. T. (2014). Metode penelitian manajemen: Pedoman penelitian untuk penulisan skripsi tesis dan desrtasi ilmu manajemen (5th ed.). Universitas Diponegoro.
Fitriani, A., Hanif, & Supriyaningsih, O. (2025). The Influence of Price Bundling, Physical Evidence, and Store Atmosphere on Consumer Buying Decisions. Research Horizontal, 05(02), 97–108.
Ghozali, I. (2021). APLIKASI ANALISIS MULTIVARIATE Dengan Program IBM SPSS 26 Edisi 10: Vol. xxii (10th ed.). Badan Penerbit Universitas Diponegoro.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). MULTIVARIATE DATA ANALYSIS EIGHTH EDITION. www.cengage.com/highered
Hanaysha, J. R. (2022). Impact of social media marketing features on consumer’s purchase decision in the fast-food industry: Brand trust as a mediator. International Journal of Information Management Data Insights, 2(2). https://doi.org/10.1016/j.jjimei.2022.100102
Husna, M., & Dewi, A. S. (2026). SERVICE QUALITY , STORE ATMOSPHERE , AND PRODUCT VARIETY ON CONSUMER PURCHASE DECISIONS AT TOKO SEMBAKO. Jurnal Ilmiah Ilmu Pendidikan Dan Sosial, 15(1), 413–428.
Ilyas, G. B., Rahmi, S., Tamsah, H., & Yusriadi, Y. (2022). Does fear of missing out give satisfaction in purchasing based on social media content? International Journal of Data and Network Science, 6(2), 409–418. https://doi.org/10.5267/j.ijdns.2021.12.013
Khan, M. A., Vivek, Minhaj, S. M., Saifi, M. A., Alam, S., & Hasan, A. (2023). Impact of Store Design and Atmosphere on Shoppers’ Purchase Decisions: An Empirical Study with Special Reference to Delhi-NCR. Sustainability (Switzerland), 15(1). https://doi.org/10.3390/su15010095
Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing management. Pearson Education Limited.
Ma’rifah, I., & Kusumawati, R. (2025). The Influence of FOMO and Hedonism Lifestyle on Online Purchase Decisions Based on Impulsive Buying Behavior on Fast Fashion Products. 2(1), 64–74.
Mahmud, D., Heryanto, F. N., Muzaki, H., & Mustikasari, F. (2023). The Influence of Hedonic Motivation, Influencer Marketing on Purchase Decision With fomo (Fear of Missing out) As Mediation. International Journal of Professional Business Review, 8(11), e03834. https://doi.org/10.26668/businessreview/2023.v8i11.3834
Mehrabian, A., & Russell, J. A. (1974). An approach to environmental psychology. MIT Press.
Przybylski, A. K., Murayama, K., Dehaan, C. R., & Gladwell, V. (2013). Motivational, emotional, and behavioral correlates of fear of missing out. Computers in Human Behavior, 29(4), 1841–1848. https://doi.org/10.1016/j.chb.2013.02.014
Ridhowati, L., Utaminingtyas, R. R. B., & Taviyastuti. (2024). Influence of Product Quality, Brand Loyalty and Social Media Influencers on Purchase Decisions of Samsung Smartphone Product. Admisi Dan Bisnis, 25(3), 263–272. https://jurnal.polines.ac.id/index.php/admisi
Roggeveen, A. L., Grewal, D., & Schweiger, E. B. (2020). The DAST Framework for Retail Atmospherics: The Impact of In- and Out-of-Store Retail Journey Touchpoints on the Customer Experience. Journal of Retailing, 96(1), 128–137. https://doi.org/10.1016/j.jretai.2019.11.002
Sa’idah, A., Poerbo, S., & Hasyim, F. (2019). the Influence of Store Atmosphere and Location on Purchase Decision At Pusri Mart Semarang Area. Admisi Dan Bisnis, 20(1), 61. https://doi.org/10.32497/ab.v20i1.1426
Santy, R. D., & Andriani, R. (2023). PURCHASE DECISION IN TERMS OF CONTENT MARKETING AND E-WOM ON SOCIAL MEDIA. Journal of Eastern European and Central Asian Research, 10(6), 921–928. https://doi.org/10.15549/jeecar.v10i6.1502
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Ibrahim Abdussalam, Endang Sulistiyani, Taviyastuti
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
