Influence of Tourist Facilities and Environmental Cleanliness on Visitors Satisfaction at Dusun Semilir Eco Park Bawen Kabupaten Semarang
DOI:
https://doi.org/10.32497/jobs.v12i1.8072Keywords:
Tourist Facilities, Environmental Cleanliness, Visitors SatisfactionAbstract
This study is based on a problem occurring at Dusun Semilir Eco Park, namely a consecutive decline in visitors numbers from 2022 to 2025. This situation indicates a shift in visitors interests or other factors that may influence visitors satisfaction. The objective of this study is to determine the influence of tourist facilities and environmental cleanliness on visitors satisfaction. Dusun Semilir is one of the leading tourist attractions in Semarang Regency, offering a variety of recreational activities and culinary delights. A quantitative approach was used with a non-probability sampling technique, while respondents were selected using convenience sampling. The sample size for this study was 100 respondents. Statistical processing via IBM SPSS v.25 included validity, reliability, and classical assumption assessments, culminating in a multiple linear regression formula of Y = 0.240 + 0.765X1 + 0.127X2. The results of this study indicate that tourist facilities and environmental cleanliness each have effect on visitors satisfaction. Furthermore, an Adjusted R-Square value of 0.807 indicates that 80.7% of visitors satisfaction is influenced by these two variables, while 19.3% is influenced by other factors outside the research model.
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