Vol 26, No 1 (2025)

PEBRUARI 2025

DOI: http://dx.doi.org/10.32497/ab.v26i1

Table of Contents

Articles

Influence of E-Wom, Price Perception, and Product Quality on VIVO Smartphone Purchasing Decision
Adesgy Tiara Larasaty, Winarto Winarto, Nur Rini
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1 - 10
Study of Customer Loyalty Through Brand Trust and Service Quality with Intervening Variables of Customer Satisfaction at Meatlovers
Mona Inayah Pratiwi, Hadiahti Utami, Kurniani Kurniani, Khairul Saleh, Budi Prasetya
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11 - 26
Evaluation of PT HM Sampoerna Tbk's Financial Health through Financial Ratio Analysis: Implications for investors (2022 – 2023)
Elisabet Ersi, Sri Hermuningsih
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27 - 34
Analysis of Factors Improving Green Process Innovation Performance in Batik Lasem SME’s
Irin Mirrah Luthfia, Nanang Adie Setyawan, Arisha Putri Pradita
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35 - 46
Influence of Organizational Culture, Workload and Procedural Justice on Employee Organizational Commitment at Dinas Pendidikan, Pemuda Dan Olahraga Daerah Istimewa Yogyakarta
Christasula Meysi Muti Mali, Didik Subiyanto, M Ahyar SL
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47 - 60
Contribution of Wages and Production in the Personal Care Industry to the Growth of the Composite Stock Price Index in Indonesia 2010-2023
Francisca Sestri Goestjahjanti
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61 - 76
Marketing Analysis of Local Food Saparua Brown Sugar in Ambon City
Alvian Sapulette, Harold Huesepuny, Laura Nunumete
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77 - 96
Procedure for Exporting Wooden Table Furniture to the United States based on Non L/C at PT EASTWIND MANDIRI
Mafaza Ayudia Putri, Yusmar Ardhi Hidayat, Jati Nugroho, Dika Vivi Widyanti
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97 - 104