Vol. 8 No. 2 (2022): Desember 2022

DOI: https://doi.org/10.32497/jobs.v8i2

Published: 2022-12-13

Articles

Branding, Product Quality and Marketing Strategy on Purchasing Decisions in the Batik Creative Industry (Case Study of Pati Batik UMKM Centers)

Ria - Dinata, Nur - Rini, Karnowahadi - Karnowahadi

97 - 106
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DOI: https://doi.org/10.32497/jobs.v8i2.4101
Analysis of Perceived Value and Social Influence as an Influence of Consumer's Purchase Decision Iphone Users in Semarang City

Ahmad Zakia Nurochim, Noor - Suroija, Sandi - Supaya

107 - 116
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DOI: https://doi.org/10.32497/jobs.v8i2.4102
Influence of Influencer Marketing Strategy and Online Customer Reviews on Purchase Intention of Sociolla Customer (Case Study on AB Students at Polines 2018 ”“ 2019)

Qonitah Iffah R, Umar - Farouk, Jati - Nugroho

117 - 126
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DOI: https://doi.org/10.32497/jobs.v8i2.4103
Influence of Job Characteristics and Non-Physical Work Environment on Job Satisfaction at Biro Adm. Pemda Propinsi Jateng

Citra Lutfi Annajib, Rara Ririn Budi Utaminingtyas, Irawan - Malebra

127 - 136
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DOI: https://doi.org/10.32497/jobs.v8i2.4104
Influence of Job Insecurity and Job Stress toward Employee Turnover Intention Perfomance at PT Samudera Perdana Selaras Semarang

Nabila - Fedorani, Sugiyanta - Sugiyanta, Inayah - Inayah

137 - 148
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DOI: https://doi.org/10.32497/jobs.v8i2.4105
Influence of Brand Image and Celebrity Endorser on Purchase Decisions on Samsung Smartphone Products

Annisa Viaski Handayani, Rif'ah Dwi Astuti, Makmun - Riyanto

149 - 158
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DOI: https://doi.org/10.32497/jobs.v8i2.4106
Influence of Product Quality and Service Quality on Purchasing Decisions with Brand Image as an Intervening Variable in International Fast Food Franchise

Meydiana - Suryaningtyas, Winarto - Winarto, Subandi - Subandi

159 - 170
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DOI: https://doi.org/10.32497/jobs.v8i2.4107
Effect of Capital Expenditure and Return on Assets on Capital Gains of Consumer Non-Cyclicals Companies Listed on the Indonesia Stock E

Sukma Carrie Saraswati, Achmad - Zaenuddin, Luqman - Khakim

171 - 180
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DOI: https://doi.org/10.32497/jobs.v8i2.4108