Vol 24, No 2 (2023)

JUNI 2023

DOI: http://dx.doi.org/10.32497/ab.v24i2

Table of Contents

Articles

Business Communication Online Lecture Activities During the Covid-19 Pandemic of the Business Administration Study Program, Semarang State Polytechnic
Umar Farouk, Nur Rini, Erika Devie, Paniya Paniya, Irawan Malebra
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95 - 106
Effect of Brand Image and Halal Awareness on Interest in Buying Wardah Cosmetics in the City of Semarang
Sukma Anjani Susilowati, Makmun Riyanto, Khairul Saleh
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107 - 116
Analysis of Online Purchasing Decisions through Social Media
Destine Fajar Wiedayanti
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117 - 128
Muslim Customer Loyalty in Buying Decisions for Halal Fashion Products
Mona Inayah Pratiwi
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129 - 140
Influence of Paylater and Flashsale on Impulse Buying Behavior among Adult Women in Semarang City
Irin Mirrah Luthfia
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141 - 152
Influence of Perceived Quality and Brand Image towards Purchase Decision of Indomilk UHT Milk in Pedurungan
Salma Aqila, Noor Suroija, Jati Nugroho
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153 - 166
Effects of Work Stress and Role Conflict on Employee Discipline in the Operational Division of Lippo Mall Karawaci Tangerang
Dika Vivi Widyanti, Suharmanto Suharmanto, Bagas Putra Pradana
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167 - 174
Design of the Social Media Marketing Strategy Model for Temanggung SME Products in the Covid-19 Pandemic Era
Sandi Supaya, Yusmar Ardhi Hidayat, Mardinawati Mardinawati
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175 - 182