Vol. 24 No. 2 (2023): JUNI 2023

DOI: https://doi.org/10.32497/ab.v24i2
Published: 2023-06-13

Articles

  • Business Communication Online Lecture Activities During the Covid-19 Pandemic of the Business Administration Study Program, Semarang State Polytechnic

    Umar - Farouk, Nur - Rini, Erika - Devie, Paniya - Paniya, Irawan - Malebra
    95 - 106
    DOI: https://doi.org/10.32497/ab.v24i2.4591

  • Effect of Brand Image and Halal Awareness on Interest in Buying Wardah Cosmetics in the City of Semarang

    Sukma Anjani Susilowati, Makmun - Riyanto, Khairul - Saleh
    107 - 116
    DOI: https://doi.org/10.32497/ab.v24i2.4592

  • Analysis of Online Purchasing Decisions through Social Media

    Destine Fajar Wiedayanti
    117 - 128
    DOI: https://doi.org/10.32497/ab.v24i2.4593

  • Muslim Customer Loyalty in Buying Decisions for Halal Fashion Products

    Mona Inayah Pratiwi
    129 - 140
    DOI: https://doi.org/10.32497/ab.v24i2.4594

  • Influence of Paylater and Flashsale on Impulse Buying Behavior among Adult Women in Semarang City

    Irin Mirrah Luthfia
    141 - 152
    DOI: https://doi.org/10.32497/ab.v24i2.4595

  • Influence of Perceived Quality and Brand Image towards Purchase Decision of Indomilk UHT Milk in Pedurungan

    Salma - Aqila, Noor - Suroija, Jati - Nugroho
    153 - 166
    DOI: https://doi.org/10.32497/ab.v24i2.4596

  • Effects of Work Stress and Role Conflict on Employee Discipline in the Operational Division of Lippo Mall Karawaci Tangerang

    Dika Vivi Widyanti, Suharmanto - Suharmanto, Bagas Putra Pradana
    167 - 174
    DOI: https://doi.org/10.32497/ab.v24i2.4599

  • Design of the Social Media Marketing Strategy Model for Temanggung SME Products in the Covid-19 Pandemic Era

    Sandi - Supaya, Yusmar Ardhi Hidayat, Mardinawati - Mardinawati
    175 - 182
    DOI: https://doi.org/10.32497/ab.v24i2.4600