Muslim Customer Loyalty in Buying Decisions for Halal Fashion Products

Authors

  • Mona Inayah Pratiwi Polines

DOI:

https://doi.org/10.32497/ab.v24i2.4594

Keywords:

Loyalty, halal fashion products, buying decision

Abstract

This study aims to analyze the effect of product and design, reputation and brand value on purchasing decisions for halal fashion products. In addition, this study also analyzes the moderating effect of customer loyalty that influences the product and design, reputation and brand value on purchasing decisions for halal fashion products. This research is a survey research with a quantitative approach through a questionnaire instrument that was distributed to 100 Muslim customer respondents in Semarang Regency. Data analysis techniques used in this study are multiple linear regression tests and moderating regression analysis (MRA) tests. The results of the study show that product and design, reputation and brand have a positive and significant effect on purchasing decisions for halal fashion products. Meanwhile, moderating customer loyalty does not moderate (weaken) the influence of products and designs on purchasing decisions for halal fashion products. Customer loyalty also does not moderate the influence of reputation and brand on purchasing decisions for halal fashion products.

Author Biography

Mona Inayah Pratiwi, Polines

AB

References

Antara, P. M., Musa, R., & Hassan, F. (2016). Bridging Islamic Financial Literacy and Halal Literacy: The Way Forward in Halal Ecosystem. Procedia Economics and Finance, 37(16), 196”“202. https://doi.org/10.1016/s2212-5671(16)30113-7

Aransyah, M. F., Furqoniah, F., & Abdullah, A. H. (2019). The Review Study of Halal Products and Its Impact on Non-Muslims Purchase Intention. Ikonomika, 4(2), 181”“198. https://doi.org/10.24042/febi.v4i2.5355

Aruan, D. T. H., & Wirdania, I. (2020). You are what you wear: examining the multidimensionality of religiosity and its influence on attitudes and intention to buy Muslim fashion clothing. Journal of Fashion Marketing and Management, 24(1), 121”“136. https://doi.org/10.1108/JFMM-04-2019-0069

Chairina, C., Harahap, I., & Nst, Y. S. J. (2020). Analisis Loyalitas Pelanggan Muslim Berbelanja Fashion Pada Pasar Inpres I di Kisaran. HUMAN FALAH: Jurnal Studi Ekonomi Dan Bisnis Islam, 7(2). https://doi.org/10.30829/hf.v7i2.7395

Faried, A. I. (2019). Implementasi Model Pengembangan Industri Halal Fashion Di Indonesia. Jurnal Kajian Ekonomi Dan Kebijakan Publik, 4(2), 9”“19.

Harahap, I., Nasution, Y. S. J., & Chairina, C. (2021). Analysis of Muslim Customer Loyalty Shopping for Fashion in the Traditional Inpres I Market in Kisaran. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 4(1), 28”“38. https://doi.org/10.33258/birci.v4i1.1533

Hassan, S. H., & Ara, H. (2022). Thematic analysis of hijab fashion from Muslim clothing retailers perspective. Journal of Islamic Marketing, 13(11), 2462”“2479. https://doi.org/10.1108/JIMA-03-2020-0066

Herliana, S., Aina, Q., Aliya, Q. H., & Lawiyah, N. (2019). Customer loyalty factors strategy at E-Commerce Hijab Business: Frequency analysis method. Academy of Entrepreneurship Journal, 25(3), 1”“6.

Rizkyana, E., Syafa”™ah, P., & Husnurrosyidah, H. (2022). Industri Halal Fashion Di Kota Pati: Peluang Dan Tantangan. Amal: Jurnal Ekonomi Syariah, 4(02), 76”“87. https://doi.org/10.33477/eksy.v4i02.4043

Student, M. T., Kumar, R. R., Omments, R. E. C., Prajapati, A., Blockchain, T.-A., Ml, A. I., Randive, P. S. N., Chaudhari, S., Barde, S., Devices, E., Mittal, S., Schmidt, M. W. M., Id, S. N. A., PREISER, W. F. E., OSTROFF, E., Choudhary, R., Bit-cell, M., In, S. S., Fullfillment, P., ”¦ Fellowship, W. (2021). No 主観的å¥åº·æ„Ÿã‚’中心ã¨ã—ãŸåœ¨å®…高齢者ã«ãŠã‘ã‚‹ å¥åº·é–¢é€£æŒ‡æ¨™ã«é–¢ã™ã‚‹å…±åˆ†æ•£æ§‹é€ 分æžTitle. Frontiers in Neuroscience, 14(1), 1”“13.

Sugroho, A. S., & Nursaid. (2022). Volume 14 Issue 1 ( 2022 ) Pages 119-131 JURNAL MANAJEMEN ISSN : 0285-6911 ( Print ) 2528-1518 ( Online ) Pengaruh kualitas layanan dan citra merek terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel intervening The effect of service q. 14(1), 119”“131. https://doi.org/10.29264/jmmn.v14i1.10791

SUMARSONO, H., & SANTOSO, A. (2019). Pengaruh Citra Merek (Brand Image), Kualitas Produk, Dan Desain Produk Terhadap Keputusan Pembelian Pada Produk Batik Mukti. ISOQUANT : Jurnal Ekonomi, Manajemen Dan Akuntansi, 3(1), 81. https://doi.org/10.24269/iso.v3i1.242

Supriyadi, Fristin, Y., & K.N, G. I. (2016). Pengaruh Kualitas Produk Dan Brand Image Terhadap Keputusan Pembelian (Studi pada Mahasiswa Pengguna Produk Sepatu Merek. Jurnal Bisnis Dan Manajemen, 3(1), 135”“144. https://media.neliti.com/media/publications/75449-ID-pengaruh-kualitas-produk-dan-brand-image.pdf

Trishananto, Y. (2021). Pengaruh Kepuasan Terhadap Loyalitas pada Pembelian Produk Fashion Muslim Melalui Marketplace Shopee. Journal of Applied Islamic Economics and Finance, 1(3), 524”“537. https://doi.org/10.35313/jaief.v1i3.2613

Downloads

Published

2023-06-13

Issue

Section

Articles