Vol. 24 No. 1 (2023): PEBRUARI 2023

DOI: https://doi.org/10.32497/ab.v23i1
Published: 2023-04-09

Articles

  • Effectiveness of a Paid Advertising Strategy on a Digital Platform to Increase Sales and Branding of SME Product

    Isnaini - Nurkhayati, Azizah - Azizaha
    1 - 8
    DOI: https://doi.org/10.32497/ab.v24i1.4346

  • Effect of Communication Effectiveness and Implementation Cyber Public Relations on Image Formation Politenik Negeri Semarang

    Rara Ririn Budi Utaminingtyas, Taviyastuti - Taviyastuti, Nur - Rini, Rustono - Rustono, Fatchun - Hasyim
    9 - 22
    DOI: https://doi.org/10.32497/ab.v24i1.4347

  • Business Process Reengineering of CV Dext Jaya Sentosa to Support the Supply Chain Management

    Bayu Setyo Nugroho, Ardhana Shofwan Firdaus, Nandaniko Pamade W, Nicky Visha Varma, Novi Rara Amiyati, Taufik - Rohman
    23 - 42
    DOI: https://doi.org/10.32497/ab.v24i1.4348

  • The Influence of Motivation and Work Stress on Employee”™s Performance (A Case Study at PT. PLN (Persero) UPT Semarang)

    Arva”™ni Za”™imil Ashiya, Sugiyanta - Sugiyanta, Suwardi - Suwardi
    43 - 56
    DOI: https://doi.org/10.32497/ab.v24i1.4349

  • Influence of Product Quality and Brand Image on Purchasing Decisions at My Bakery in Semarang City

    Annisa Budi Utami, Mellasanti - Ayuwardani
    57 - 66
    DOI: https://doi.org/10.32497/ab.v24i1.4350

  • Influence of Export Price, Domestic Sales and Dollar Exchange Value on the Export Volume of Terpentine in Central Java's Non-Wood Forest Products Industry

    Muhammad Iqbal Fauzan, Karnowahadi - Karnowahadi, Paniya - Paniya
    67 - 74
    DOI: https://doi.org/10.32497/ab.v24i1.4351

  • Influence of Organizational Commitment and Organizational Climate on Turnover Intenion of Employees at PT Nusatovel Semarang Head Office

    Yusuf - Sutiyoso, Dody - Setyadi, Sugiyanta - Sugiyanta
    75 - 82
    DOI: https://doi.org/10.32497/ab.v24i1.4352

  • Ciwaringin Batik Product Development Strategy, Cirebon Regency

    Kadunci - Kadunci, Tuti - Hartati
    83 - 94
    DOI: https://doi.org/10.32497/ab.v24i1.4353