Vol 24, No 1 (2023)

PEBRUARI 2023

DOI: http://dx.doi.org/10.32497/ab.v23i1

Table of Contents

Articles

Effectiveness of a Paid Advertising Strategy on a Digital Platform to Increase Sales and Branding of SME Product
Isnaini Nurkhayati, Azizah Azizaha
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1 - 8
Effect of Communication Effectiveness and Implementation Cyber Public Relations on Image Formation Politenik Negeri Semarang
Rara Ririn Budi Utaminingtyas, Taviyastuti Taviyastuti, Nur Rini, Rustono Rustono, Fatchun Hasyim
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9 - 22
Business Process Reengineering of CV Dext Jaya Sentosa to Support the Supply Chain Management
Bayu Setyo Nugroho, Ardhana Shofwan Firdaus, Nandaniko Pamade W, Nicky Visha Varma, Novi Rara Amiyati, Taufik Rohman
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23 - 42
The Influence of Motivation and Work Stress on Employee’s Performance (A Case Study at PT. PLN (Persero) UPT Semarang)
Arva’ni Za’imil Ashiya, Sugiyanta Sugiyanta, Suwardi Suwardi
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43 - 56
Influence of Product Quality and Brand Image on Purchasing Decisions at My Bakery in Semarang City
Annisa Budi Utami, Mellasanti Ayuwardani
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57 - 66
Influence of Export Price, Domestic Sales and Dollar Exchange Value on the Export Volume of Terpentine in Central Java's Non-Wood Forest Products Industry
Muhammad Iqbal Fauzan, Karnowahadi Karnowahadi, Paniya Paniya
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67 - 74
Influence of Organizational Commitment and Organizational Climate on Turnover Intenion of Employees at PT Nusatovel Semarang Head Office
Yusuf Sutiyoso, Dody Setyadi, Sugiyanta Sugiyanta
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75 - 82
Ciwaringin Batik Product Development Strategy, Cirebon Regency
Kadunci Kadunci, Tuti Hartati
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83 - 94