EXPORT ENHANCEMENT PLAN OF COCONUT SHELL CHARCOAL BRIQUETTE BY PT. INDRATMA SAHITAGUNA SEMARANG

Abstract

Coconut shell charcoal briquettes export has great prospect both from the
abundant raw materials availability and the huge world market import quantity.
PT. Indratma Sahitaguna Semarang utilizes this briquette to be used as an
alternative fuel substitute for oil, gas, and fuel wood that has not been developed
by the industry.
This research was carried out to analyze the coconut shell charcoal briquettes
export prospects, its production improvement, raw material inventory control, and
the marketing activities undertaken to meet the briquette export prospects by PT.
Indratma Sahitaguna Semarang in 2017.
The data in this research is historical data from 2011 to 2015. The obtained data
sources are from PT. Indratma Sahitaguna Semarang, the FAO UN, Badan Pusat
Statistik, journals, books, and other sources. The analysis techniques used in this
research are descriptive analysis with trend calculation and Economic Order
Quantity (EOQ) Method.
This study shows that PT. Indratma Sahitaguna Semarang has a bright and
promising prospect of exporting coconut shell charcoal briquettes. In order to
prevent excess quantity of product, this company preferably uses a moderate
production patterns so that the excess quantity of product in a given month can be
allocated to production in the previous month to be used as finished goods
inventory.
PT. Indratma Sahitaguna Semarang is expected to save Total Cost (TC) of Rp
260,175,764 when applying Economic Order Quantity (EOQ) method for
planning during 2017. In order to achieve the export prospect, this company
preferably conducts marketing activities using STP Strategy.