Design of E-marketing Website as a Media for the Dissemination of Information and Product Marketing at PT. AJISAKA Semarang

Michella Deninta Sulistyo, Jumi Jumi, Taviyastuti Taviyastuti

Abstract


Consumer lifestyle have been transformed by technology that provides online services for users to create networks where they can share and access information quickly. Real estate companies like PT. AJISAKA are required to adapt in the modern era to reach target audiences and promote their products by running digital marketing, one of which is with a web-based platform. The purposeof this research is to provide an e-marketing website as a medium for disseminating informationmand marketing product. The e-marketing website is expected to support the efficiency and effectiveness of the company’s promotional activities. The method used in this research is System Development Life Cycle (SDLC) and built with Content Management System (CMS) WordPress. The result of this e-marketing website design is to create an infromation dissemination media platform that is easy to use to promote products that is user friendly and provides complete information. In addition, the e-marketing website is able to provide comfort for visitors because it can be accessed easily from a variety of devices

Keywords


E-marketing, Website, Real Estate, Marketing

Full Text:

PDF

References


Badan Pusat Statistik Indonesia (BPS). 2021. Statistik E-commerce 2021. https://www.bps.go.id/id/publication/2021/12/17/667821e67421afd2c81c574b/statistik-e-commerce-2021.html (15 Februari 2021).

Broad, J. (2013). Chapter 5 - System Development Life Cycle (SDLC). In J. Broad (Ed.), Risk Management Framework (pp. 39-45). Boston: Syngress.

Bryukhovetskaya, S. V., Artamonova, K. A., et. al. (2020). Management of digital technology development in the national economy. IOP Conference Series: Earth and Environmental Science, 421(4), 042018. doi:10.1088/1755-1315/421/4/042018

Busalim, A. H., Hussin, A. R. C., et. al. (2019). Factors Influencing Customer Engagement in Social Commerce Websites: A Systematic Literature Review. Journal of Theoretical and Applied Electronic Commerce Research, 14(2), 1-14. Retrieved from doi:10.4067/S0718-18762019000200102

Eva Purnamasari, A. A. B., Eko Cahyo Mayndarto. (2023). The Impact Of Privacy, Security, And Trust On Online Transaction Intentions At Bank BCA Bandung. International Journal of Economics and Management Research, 02, 215-222.

Gao, P., Meng, F., et. al. (2021). Trends and Future Research in Electronic Marketing: A Bibliometric Analysis of Twenty Years. Journal of Theoretical and Applied Electronic Commerce Research, 16(5), 1667-1679. Retrieved from doi:10.3390/jtaer16050094

Judit oláH, Yusmar Ardhi Hidayat, et. al. (2019). Market structure and concentration ratio: evidence of it coMpanies in Hungary. Forum Scientiae Oeconomia, 07. doi:10.23762/fso_vol7_no3_1

Pounder, P. (2022). Leadership and information dissemination: challenges and opportunities in COVID-19. International Journal of Public Leadership, 18(2), 151-172. doi:10.1108/IJPL-05-2021-0030

Sadiku, P. O., Ogundokun, R. O., et. al. (2021). Interactive website on information dissemination. TELKOMNIKA (Telecommunication Computing Electronics and Control), 19(1). doi:10.12928/telkomnika.v19i1.15048

Salvator, M., & Heremba, N. K. (2023). Efektivitas Penyebaran Informasi Publik Melalui Website oleh Dinas Komunikasi dan Informatika Kabupaten Ngada. Jurnal Terapan Pemerintahan Minangkabau, 3(1), 42-55.

Ullah, F., Sepasgozar, S. M. E., et. al. (2021). Modelling users’ perception of the online real estate platforms in a digitally disruptive environment: An integrated KANO-SISQual approach. Telematics and Informatics, 63, 101660. doi:https://doi.org/10.1016/j.tele.2021.101660

Zhang, Y., Wang, L., et. al. (2016). Agricultural information dissemination using ICTs: A review and analysis of information dissemination models in China. Information Processing in Agriculture, 3(1), 17-29. doi:https://doi.org/10.1016/j.inpa.2015.11.002




DOI: http://dx.doi.org/10.32497/jobs.v10i1.6229

Refbacks

  • There are currently no refbacks.


Lihat Statistik Saya