STRATEGI PEMASARAN PRODUK BARU

Abstract

In the marketing strategy a new product can be conducted optimally with a good strategy. The new
product   effected to product selling target is achieved an  increasing of product selling volume. This
research conducted to know effect of marketing strategy consisting of product strategy, price strategy,
promotion strategy and distribution strategy interest of consumer buying of a new product both of
simultaneously or partially.  Research approach that used is explanatory and use survey method with
quantitative data type that try to relate some independent variable: product strategy, price strategy,
promotion strategy and distribution strategy to dependent variable of increasing selling , to open of intervariable
phenomena.Theory building to support research hypothesis
explains that there is relation and influence of marketing strategy to interest of consumer buying to a new product. From result of research found, that: there is positive influence and significant between product strategy, price strategy, promotion  strategy and distribution strategy to the increasing selling of a new product both of simultaneously or partially. In the other hand, discover from consumer processing assessment of marketing activity through the product strategy price strategy is already good while promotion strategy and distribution strategy
relatively low need to be repaired and improved by  company.  From the prediction model is shown that influence of  the independent variable to the dependent variable are  promotiont strategy, distribution strategy,  product strategy and price strategy.