THE AGILITY BLUEPRINT: ANALYZING DYNAMIC CAPABILITIES AND STRATEGIC RESILIENCE OF FOOD SMES IN CENTRAL JAVA

Abstract

This study examines the strategic importance of dynamic capabilities in fostering long-term resilience among food processing Small and Medium Enterprises (SMEs) in Central Java. In an era marked by rapid digital disruption and fluctuating market demands, the ability to adapt is paramount. This research employs a quantitative descriptive method, analyzing data from 50 SMEs through a structured Likert-scale questionnaire. The variables measured include market sensing, seizing opportunities through digital adoption, and operational transformation. The findings, derived from the provided respondent tabulation, indicate exceptionally high levels of adaptability across the sector. Average scores for sensing (27.6/30), seizing (27.8/30), and transforming (27.9/30) suggest a proactive business culture. Consequently, this leads to robust strategic resilience (33.3/35), characterized by high optimism and financial readiness for future market shifts. The study concludes that the integration of digital marketing and continuous product innovation serves as the primary engine for sustainable growth, ensuring that Central Javanese food SMEs remain competitive in a volatile economic landscape.