Analysis of the Influence of Knowledge, Service Quality, and Digital Banking on Students' Interest in Becoming Customers of Islamic Banks in Semarang City
DOI:
https://doi.org/10.32497/aamar.v4i2.6678Keywords:
Knowledge, Service Quality, Digital Banking, InterestAbstract
This study aims to analyze and obtain empirical evidence regarding the
influence of knowledge, service quality, and digital banking on students'
interest in becoming customers of Islamic banks in Semarang City, both
simultaneously and partially. The population of this study includes all
students in Semarang. The sampling technique used is purposive
sampling with a total of 100 respondents. Primary data was obtained
through the distribution of questionnaires. The data analysis model
applied was Multiple Linear Regression Analysis. Data analysis
techniques included the F-test, the coefficient of determination (R²), and
the t-test. The analysis results show that knowledge, service quality, and
digital banking variables simultaneously have a significant influence on
students' interest in becoming customers of Islamic banks in Semarang.
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