Vol. 25 No. 2 (2024): JUNI 2024

DOI: https://doi.org/10.32497/ab.v25i2

Published: 2024-07-19

Articles

Proposed Marketing Strategy to Achive Sustainability Company Performance for Uniquelymoz Daily

Nasya Yustika Azhaar, Harimukti - Wandebori

85 - 98
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DOI: https://doi.org/10.32497/ab.v25i2.5724
Green Value and Price Fairness on Young Consumers Purchase Intention of Electric Motorcycle: The Moderating Role of Environmental Knowledge

Jihan - Abbada, Winarto - Winarto, Mellasanti - Ayuwardhani

99 - 112
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DOI: https://doi.org/10.32497/ab.v25i2.5725
Analysis of the Influence of Online Consumer Reviews, Perceived Quality, and Price Perception on Purchase Decisions at the Charles and Keith Brand in Semarang

Ficryna - Shulcha, Karnowahadi - Karnowahadi, Subandi - Subandi

113 - 124
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DOI: https://doi.org/10.32497/ab.v25i2.5726
Design and Build an E-Commerce Website as a Means of Market Network Development for UMKM MDF Pressing

Rizka Laila Maulida, Azizah - Azizah, Irawan - Malebra, Endang - Sulistiyani

125 - 134
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DOI: https://doi.org/10.32497/ab.v25i2.5727
Influence of Coaching and Capital Loans on Business Development Foster Partners in the Partnership Program (Case Study of PT. Telkom Indonesia's Foster Partners Regional Division IV Semarang)

Umar - Farouk, Inayah - Inayah, Ardhia - Shelomita

135 - 144
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DOI: https://doi.org/10.32497/ab.v25i2.5728
Juridical Analysis of MSME-Based Startups regarding the Legality of Business Operations by Semarang State Polytechnic Students

Irawan - Malebra, Nur - Rini, Paniyah - Paniyah, Umar - Farouk, Erika - Devie

145 - 152
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DOI: https://doi.org/10.32497/ab.v25i2.5730
Influence of Knowledge Sharing and Employee Engagement on Job Satisfaction at a cosmetic company Central Java

Putri - Sekarlangit, Rara Ririn Budi Utaminingtyas, Nur - Rini

153 - 162
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DOI: https://doi.org/10.32497/ab.v25i2.5731
Influence of Corporate Reputation and Direct Marketing on Purchse Decision Air Service Cargo at PT Angkasa Pura Logistics Semarang Branch

Sany - Sekar, Isnaini - Nurkhayati, M - Nahar

163 - 172
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DOI: https://doi.org/10.32497/ab.v25i2.5732