Vol 25, No 2 (2024)

JUNI 2024

DOI: http://dx.doi.org/10.32497/ab.v25i2

Table of Contents

Articles

Proposed Marketing Strategy to Achive Sustainability Company Performance for Uniquelymoz Daily
Nasya Yustika Azhaar, Harimukti Wandebori
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85 - 98
Green Value and Price Fairness on Young Consumers Purchase Intention of Electric Motorcycle: The Moderating Role of Environmental Knowledge
Jihan Abbada, Winarto Winarto, Mellasanti Ayuwardhani
PDF
99 - 112
Analysis of the Influence of Online Consumer Reviews, Perceived Quality, and Price Perception on Purchase Decisions at the Charles and Keith Brand in Semarang
Ficryna Shulcha, Karnowahadi Karnowahadi, Subandi Subandi
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113 - 124
Design and Build an E-Commerce Website as a Means of Market Network Development for UMKM MDF Pressing
Rizka Laila Maulida, Azizah Azizah, Irawan Malebra, Endang Sulistiyani
PDF
125 - 134
Influence of Coaching and Capital Loans on Business Development Foster Partners in the Partnership Program (Case Study of PT. Telkom Indonesia's Foster Partners Regional Division IV Semarang)
Umar Farouk, Inayah Inayah, Ardhia Shelomita
PDF
135 - 144
Juridical Analysis of MSME-Based Startups regarding the Legality of Business Operations by Semarang State Polytechnic Students
Irawan Malebra, Nur Rini, Paniyah Paniyah, Umar Farouk, Erika Devie
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145 - 152
Influence of Knowledge Sharing and Employee Engagement on Job Satisfaction at a cosmetic company Central Java
Putri Sekarlangit, Rara Ririn Budi Utaminingtyas, Nur Rini
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153 - 162
Influence of Corporate Reputation and Direct Marketing on Purchse Decision Air Service Cargo at PT Angkasa Pura Logistics Semarang Branch
Sany Sekar, Isnaini Nurkhayati, M Nahar
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163 - 172