DEVELOPING THE SPIRIT OF INTERCULTURAL COMMUNICATION

Umar Farouk

Abstract


Recently the news about radicalism,
terrorism, social conflict et cetera have
appeared in many printed and elcetronic
media. In spite of the spirit to improve the
quality of human communication in the global
era, this fact makes most people worried of
the future of international or intercultural
communication. Briefly this article discusses
ethnocentrism, stereotype, world view, belief
system, normative values, and attitude as the
factors which can be the constraints in
developing intercultural communication.
Some historical overview relating to the issue
of intercultural communication is also
highlighted.

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DOI: http://dx.doi.org/10.32497/ab.v16i1.927

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