Analysis of the Influence of Online Consumer Reviews, Perceived Quality, and Price Perception on Purchase Decisions at the Charles and Keith Brand in Semarang

Ficryna Shulcha, Karnowahadi Karnowahadi, Subandi Subandi

Abstract


The research focuses on Charles and Keith customers in Semarang, with data collected from 869 customers who registered for membership in 2023. Purposive sampling technique was employed to gather 150 respondents for the study. The study utilizes Online Consumer Review (X1), Perceived Quality (X2), and Price Perception (X3) as independent variables, while Purchase Decision (Y) serves as the dependent variable. It employs a quantitative approach using literature review and questionnaires for data collection, with Likert scale employed for measurement. Data analysis was conducted using SPSS Version 29. The regression equation obtained is Y = 12.221 + 0.044Online Consumer Review + 0.239Perceived Quality + 0.077Price Perception. The results indicate that Online Consumer Review, Perceived Quality, and Price Perception collectively have a significant and positive influence on Purchase Decision. However, only Perceived Quality significantly and positively influences Purchase Decision

Keywords


Purchase Decision, Online Consumer Review, Perceived Quality, Price Perception

Full Text:

PDF

References


Asning Kosyu Kadarisman Hidayat Yusri Abdillah, D. (2014). Pengaruh Hedonic Shopping Motives Terhadap Shopping Lifestyle dan Impulse Buying (Survei pada Pelanggan Outlet Stradivarius di Galaxy Mall Surabaya). In Jurnal Administrasi Bisnis (JAB)|Vol (Vol. 14, Issue 2).

Calvo-Porral, C., & Lévy-Mangin, J. P. (2017). Store brands’ purchase intention: Examining the role of perceived quality. European Research on Management and Business Economics, 23(2), 90–95. https://doi.org/10.1016/j.iedeen.2016.10.001

Chen, Y., & Xie, J. (2008). Online consumer review: Word-of-mouth as a new element of marketing communication mix. Management Science, 54(3), 477–491. https://doi.org/10.1287/mnsc.1070.0810

Erwin Haryono. (2023, November 9). SURVEI PENJUALAN ECERAN OKTOBER 2023: PENJUALAN ECERAN DIPRAKIRAKAN MENINGKAT. Bank Indonesia. https://www.bi.go.id/id/publikasi/ruang-media/news-release/Pages/sp_2530423.aspx

Fernandes, S., Panda, R., Venkatesh, V. G., Swar, B. N., & Shi, Y. (2022). Measuring the impact of online reviews on consumer purchase decisions – A scale development study. Journal of Retailing and Consumer Services, 68. https://doi.org/10.1016/j.jretconser.2022.103066

Gu, B., Konana, P., & Park, J. (2012). The Impact of External Word-of-Mouth Sources on Retailer Sales of High-Involvement Products. Information Systems Research, 23(1), 182–196. https://doi.org/10.2307/23207880

Ketelaar, P. E., Willemsen, L. M., Sleven, L., & Kerkhof, P. (2015). The Good, the Bad, and the Expert: How Consumer Expertise Affects Review Valence Effects on Purchase Intentions in Online Product Reviews. Journal of Computer-Mediated Communication, 20(6), 649–666. https://doi.org/10.1111/jcc4.12139

Oktaniar, F., Listyaningsih, E., & Purwanto, B. (2020). The Effect of Halal Labeling, Advertisement Creativity and Lifestyle on Purchase Decisions of Wardah Products (Case Study of Students of Universitas Malahayati). KnE Social Sciences. https://doi.org/10.18502/kss.v4i14.7926

Pasaribu, V. T., Yamani, A. Z., & Romadlon, F. (2022). Pengaruh Kualitas Produk, Shopping Lifestyle, dan Visual Merchandising Terhadap Keputusan Pembelian (Studi Kasus Produk Eiger). J-MAS (Jurnal Manajemen Dan Sains), 7(2), 1133. https://doi.org/10.33087/jmas.v7i2.709

Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach. john wiley & sons.

Wang, S., Lin, Y., & Zhu, G. (2023). Online reviews and high-involvement product sales: Evidence from offline sales in the Chinese automobile industry. Electronic Commerce Research and Applications, 57. https://doi.org/10.1016/j.elerap.2022.101231

Yuliantie, E. (2021). Effect Of Product Quality, Price Perception, And Promotion On Purchase Decisions At Pand’s Muslim Department Store.

Zhao, Y., Yang, S., Narayan, V., & Zhao, Y. (2013). Modeling consumer learning from online product reviews. Marketing Science, 32(1), 153–169. https://doi.org/10.1287/mksc.1120.0755

Zheng, L. (2021). The classification of online consumer reviews: A systematic literature review and integrative framework. Journal of Business Research, 135, 226–251. https://doi.org/10.1016/j.jbusres.2021.06.038




DOI: http://dx.doi.org/10.32497/ab.v25i2.5726

Refbacks

  • There are currently no refbacks.


View My Stats
slot gacor slot gacor hari ini slot gacor 2025 demo slot pg slot gacor slot gacor