NILAI STRATEGIES USAHA JASA TEMPAT KOS BAGI MAHASISWA SEBAGAI EXTERNAL SUPPORT SYSTEM PADA KUALITAS KEHIDUPAN KAMPUS (QUALITY OF COLLEGE LIFE)

Abstract

Quality of College Life (QCL) is one of the performance measurement instruments of a higher
education institution. The results of the Tiyarattanachai and Hollmann studies (2016) warned
that educational institutions always prioritize internal factors is something that is common, but it
is not true if educational institutions ignore external factors. Both factors must be balanced for a
maximum result. The results of direct observation of this research in the form of preliminary
data, where there are found 664 business boarding houses in the city of Semarang. It gives rise
to social, cultural, security and competition for the business of Kos-boarding houses and
consumers in this case students. The formulation of this research problem is how the strategic
value of business services boarding houses / boarding houses for students as an external support
system on the quality of life of the campus with structural model analysis approach. The plan of
research needs from the beginning to the end is 5 (five) months. Sampling technique used in this
research is accidental sampling method in this case that is students who use business services
boarding houses / boarding houses in the city of Semarang. For the sample size is 100 for SEM
analysis tools with AMOS 22.00. In addition to SEM, this study also performs reliability test,
validity test, decryption index analysis test, and others. In the end it is expected that this research
can answer will be partially and simultaneously influence the value of environmental life,
competitive economic value, and strategic location value to student achievement behavior,
through the quality of campus life.