Pendekatan Quality Function Deployment dengan House of Quality untuk Menganalisis Mutu Produk: Studi Kasus Radiator Cover Merek ARM
DOI:
https://doi.org/10.32497/jrm.v20i1.6198Keywords:
kualitas produk, QFD, radiator cover, house of quality, pengembangan produkAbstract
Persaingan di industri otomotif menuntut peningkatan kualitas produk untuk memenuhi kebutuhan pelanggan.
Penelitian ini menganalisis kualitas radiator cover merek ARM dengan pendekatan Quality Function Deployment
(QFD) dan House of Quality (HoQ). Data diperoleh melalui survei terhadap 30 konsumen yang telah menggunakan
produk selama lebih dari enam bulan, serta wawancara dengan produsen dari divisi research and development (R&D)
dan produksi. Matriks HoQ digunakan untuk menerjemahkan kebutuhan pelanggan menjadi spesifikasi teknis produk.
Hasil penelitian menunjukkan bahwa desain produk (19%), material berkualitas (16%), variasi warna (16%), dan
keseimbangan harga-kualitas (16%) merupakan prioritas utama dalam pengembangan produk. Dibandingkan dengan
kompetitor, produk ARM menunjukkan keunggulan dalam aspek desain dan kualitas material. Penelitian ini
memberikan rekomendasi strategis bagi produsen untuk mengembangkan produk secara berkelanjutan yang lebih
sesuai dengan kebutuhan pasar, serta memperkuat posisi kompetitifnya di industri otomotif nasional
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