ANALISIS KEBUTUHAN NASABAH ATAS FITUR APLIKASI BIMA MOBILE PADA PT BANK PEMBANGUNAN DAERAH JAWA TENGAH

Authors

  • Hamida Damayanti Politeknik Negeri Semarang
  • Aris Sunindyo Politeknik Negeri Semarang
  • Mirasanti Wahyuni Politeknik Negeri Semarang

DOI:

https://doi.org/10.32497/keunis.v11i1.3750

Keywords:

Customer Response, Customer Needs, Features

Abstract

Intense market competition can affect customer responses to bank performance. Bank need customer responses to their products or services so that they can be used as material for evaluation and improvement in the future. Customer needs continue to change and increasingly diverse in line with development in the world and technology, so companies must be able to meet the needs desired by customers. The purpose of this research is to determine customer responses to the current Bima Mobile service and customer needs for the availability of Bima Mobile application features. In this research the descriptive statistical measurement used is the mean of customer response data and customer needs which have been arranged in a frequency distribution table. The analysis results show that the lowest indicator on the customer response component is occupied by the feature availabilityr, while the highest is application display. For the customer needs component, the analysis results show that the lowest indicator is the availability of the donation payment feature and the highest is the availability of the electricity payment feature. The company can take steps to follow up on customer responses to the features avaibility indicator that occupies the lowest position, by developing the Bima Mobile application features availability according to customer needs.

Author Biographies

Hamida Damayanti, Politeknik Negeri Semarang

Jurusan Akuntansi Program Studi D3 Keuangan & Perbankan

Aris Sunindyo, Politeknik Negeri Semarang

Jurusan Akuntansi Program Studi D3 Keuangan & Perbankan

Mirasanti Wahyuni, Politeknik Negeri Semarang

Jurusan Akuntansi Program Studi D3 Keuangan & Perbankan

References

Ardiani, L., Sujaini, H., dan Tursina. (2020). Implementasi Sentiment Analysis Tanggapan Masyarakat Terhadap Pembangunan di Kota Pontianak. Jurnal Sistem dan Teknologi Informasi, 8(2).

Ariesta, A. (2021). Transaksi Mobile dan Internet Banking Melonjak 300 Persen di 2021. (www.idxchannel.com, 22 Juni 2022).

Bank Jateng. (2020). Aplikasi Bima Mobile. (https://play.google/apps/details?id=id.co.bankjateng.bimaMobile, 1 Juni 2022).

Ghozali, I. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS 25 Edisi 9. Semarang: Badan Penerbit UNDIP.

Hasan, I. (2002). Pokok-Pokok Materi Statistik 1 (Statistik Deskriptif) Edisi Kedua. Jakarta: Bumi Aksara.

Natalia, O. dan Tesniwati, R. (2021). The Effect of Perception of Trust. Perception of Ease of Use. Perception of Benefits. Perception of Risk and Perception of Service Quality on Interest in Using Mobile Banking Bank Independent in Bekasi City. International Journal of Science, Technology & Management, 2(5).

Ningtyas, D. R., Rizki, D. P., Ririh, K. R., dan Isharyadi, F. (2021). Analisis Kebutuhan Konsumen dalam Pengembangan Standar Pegangan Tangan pada Kereta Commuter Line. Jurnal Standarisasi, 23(3).

Umaningsih, W. P. dan Wardani, D. W. (2020). Pengaruh Persepsi Kemudahan, Fitur Layanan, dan Keamanan Terhadap Niat Menggunakan E-Money. Jurnal Akuntansi dan Ekonomi, 5(3).

Wahyuni, M. (2020). Statistik Deskriptif untuk Penelitian Olah Data Manual dan SPSS Versi 25. Yogyakarta: Bintang Pustaka Madani.

Wiyono, G. (2011). Merancang Penelitian Bisnis dengan Alat Analisis SPSS 17.0 & SmartPLS 2.0. Yogyakarta: UPP STIM YKPN.

Wulandari, P. W. dan Moeliono, N. N. K. (2017). Analisis Faktor-Faktor Penggunaan Layanan Mobile Banking di Bandung. Jurnal Bisnis dan Iptek, 10(2).

Yusi, S. dan Idris, U. (2010). Statistika untuk Ekonomi dan Penelitian. Palembang: Citrabooks

Downloads

Additional Files

Published

2023-01-02