ANALYSIS OF BUSINESS READINESS TO EXPORT FOR SMALL AND MEDIUM ENTERPRISE EMBROIDERY SECTOR IN KUDUS REGENCY

Abstract

Embroidery in Kudus has a potential to export. Based on these, the purpose of this study was to
identify and analyze the readiness of SMEs Kudus embroidery to export their product. The
methods of collecting the data were questionnaire, Documentation, and Library Studies.
Questionnaires were distributed to 45 SMEs embroidery sector as respondents. The study
method uses multiple linier regression analysis.
The multiple linier regression result shows that Y = 0.456 + 0.315X
117
1
+ 0.216 X
+
0.904X
4
+ 0.193X
5
+ 0.082X
. It means that result of regression gives a positive influence on the
export readiness. The coefficient of determination is 0.681 or 68.1%. It means that product,
production, marketing, human resource, finance/export cost, and export procedure provide
positive contribution to export readiness of 68.1% and 31.9% were influenced by others
6
variables that were not examined in this study.
Keyword: SMEs, Embroidery, Export Readiness