APPLICATION OF GRAPHIC DESIGN FOR WEBSITE- BASED DIGITAL MARKETING AT THE INDONESIAN HANDICRAFT EXPORTERS AND PRODUCERS ASSOCIATION (ASEPHI) MAGELANG

Abstract

The application of graphic design in website-based digital marketing

strategies is crucial for organizations such as the Indonesian Handicraft Exporters

and Producers Association (ASEPHI) in Magelang. This study aims to explore how

the application of graphic design can improve the effectiveness of digital marketing

campaigns, particularly through websites. The research method used is a case study

focusing on ASEPHI Magelang. Data was collected through interviews with ASEPHI

officials, observations of the existing website, and analysis of documentation related

to previous digital marketing activities. The research findings indicate that the

appropriate application of graphic design can strengthen brand identity, enhance

visual appeal, and facilitate the communication of marketing messages. Additionally,

responsive and user-friendly graphic design on the website can improve user

experience, extend interaction time, and drive conversions. This study provides

recommendations for ASEPHI Magelang to prioritize improving the quality of

graphic design on their website, including the use of high-quality product images,

intuitive layout design, and integration of design elements that support the brand

narrative. These improvements are expected to optimize ASEPHI Magelang's digital

marketing potential, enhance their online presence, and ultimately expand the

market reach for Indonesian handicraft products. The implementation of this

Community Service activity employs training and mentoring methods. By conducting

training and mentoring sessions with partners, it is hoped that appropriate solutions

can be provided.