EKSPLORASI VARIABEL PENENTU IMPULSE BUYING DENGAN PENDEKATAN FACTORING ANALYSIS

Abstract

Impulse purchase or impulse buying describes
any purchase which shopper makes, through
it was not planned in advance. The goal of the
research is to find out the factors that affect
students impulse buying behavior in
Semarang. The impact of various variables
like window display, lay out, display of
product, sales discount, promotion,time and
money, peer group, behavior of sales person
has been analyzed. The sample size was 30
students and collecting by using purposive
sampling with one condition that student once
time per month shopping at Mall. The
statistical analysis method employed in this
study are validity, realibility, factoring
.Factoring analysis used to extract factors.
Based on the result of Factoring analysis , it
is found that the impulse buying of
commodities is on a great rise mainly due to
in-store shopping evironment ; pricing
strategy ; time and money.