Influence of Brand Awareness and Brand Image on Purchase Decision of Indihome Services at PT Telkom Indonesia Regional IV Jateng-DIY
Abstract
Keywords
Full Text:
PDFReferences
Arianty, N., & Andira, A. (2021). Pengaruh Brand Image Dan Brand Awareness Terhadap Keputusan Pembelian Produk Helm LTD (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Sumatera Utara). Pendekatan. Jurnal Ilmiah Magister Manajemen, 4(1), 897.
Asosiasi Penyelenggara Jasa Internet Indonesia. (2022). APJII Indonesia Digital Outlook 2022. https://apjii.or.id/berita/d/apjii-di-indonesia-digital-outloook- 2022_857
Budhiman, A. I., Rini, E. S., & . F. (2021). Analysis of Indihome Competitive Advantage Strategy PT Telkom Indonesia (Tbk) Witel Medan. International Journal of Research and Review, 8(9), 49–56. https://doi.org/10.52403/ijrr.20210909
Choiruman, D., Terapan, F. I., Telkom, U., Widaningsih, S., Terapan, F. I., & Telkom, U. (2023). Pengaruh Brand Awareness dan Brand Image Terhadap Keputusan Pembelian Produk Indihome ( Studi Kasus PT . Telekomunikasi Indonesia Tbk Graha Merah Putih Bandung Tahun 2022 ) The Influence of Brand Awareness and Brand Image on Indihome Product Purchase Deci. 9(2), 608–613.
Damiati, Masdarini, L., Suriani, M., Adnyawati, N. D. M. S., Marsiti, C. I. R., Widiartini, K., & Angendari, M. D. (2021). Perilaku Konsumen. In Widina (Vol. 5).
Hariyanto, R. C., & Wijaya, A. (2022). Pengaruh Brand Ambassador, Brand Image dan Brand Awareness terhadap Purchase Decision. Jurnal Manajerial Dan Kewirausahaan, 4(1), 198. https://doi.org/10.24912/jmk.v4i1.17192
Kemp, S. (2022). Digital 2022: Local Country Headlines Report.
Miati, I. (2020). Pengaruh Citra Merek (Brand Image) Terhadap Keputusan Pembelian Kerudung Deenay (Studi pada Konsumen Gea Fashion Banjar). Abiwara : Jurnal Vokasi Administrasi Bisnis, 1(2), 71–83. https://doi.org/10.31334/abiwara.v1i2.795
Munir, M. (2018). Fakultas Ekonomi Universitas Muhammadiyah Jember 2018 Page 1.
Noeryakin, F., & Eriza, F. (2022). Pengaruh Purnajual dan Kualitas Pelayanan terhadap Loyalitas Konsumen Indihome Pt. Telkom Indonesia Medan (Studi pada Masyarakat Kota Medan). Regress: Journal of Economics & Management, 1(3), 89–99. https://doi.org/10.57251/reg.v1i3.264
Sugiyono. (2019). Metode Penelitian Kuantitatif Kualitatif dan R&D.
DOI: http://dx.doi.org/10.32497/ab.v24i3.5329
Refbacks
- There are currently no refbacks.
View My Stats