The Role of Social Interaction and Attitude Toward Using in Online Learning during the Covid 19 Pandemic: An SDL Theory Perspective

Andi Setiawan, Saptianing Saptianing, Riyadi Riyadi

Abstract


The Covid-19 pandemic has created a situation that requires students to accept Online Learning as a consequence. Universities must turn barriers to online learning into an advantage for students. Our study draws on established Service-Dominant Logic (SDL) theory and literature to examine holistically how the value of online learning is perceived and co-created by two key stakeholders, namely professional service providers (Universities) and their clients in online learning (students). Therefore, this study aims to develop and test a conceptual model of the factors that influence student adoption of online learning systems, especially those built from easy-to-use variables. pleasure, social interaction, and user behavior. The data for this study were obtained from online questionnaire responses (n=179) and then analyzed using structural equation modeling. The results of this study confirm that the expansion of the SDL provides a useful theoretical model to help understand and explain the acceptance and use of technology (UTAUT) in online learning models. The results of this study also show that UTAUT is a factor that positively affects the variables of pleasure, social interaction, and attitude toward using.

Keywords


Perceived Easy of Use, Perceived Enjoyment, Social Interactions, Attitude Toward Using, Online Learning, Technology Acceptance Model (TAM), Service-Dominant Logic

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References


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DOI: http://dx.doi.org/10.32497/ab.v23i1.3472

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