Seaters Preference as a Component of Servicescape in Hotel Industry Semarang

Authors

  • Aisyah - Kholifatunnisa Polines
  • Riyadi - Riyadi Polines
  • M - Nahar Polines

DOI:

https://doi.org/10.32497/ab.v22i3.3235

Keywords:

Conjoint, Hotels Industry, Seater

Abstract

The purpose of this research was to determine the ideal seater combination for hotels industry based on customer preference at Semarang City.   The samples of this research were 100 respondent selected by implementing incidental sampling technique.   Primary data was collected by distributing questionnaires while secondary data was obtained from literature study.   This research used a conjoint analysis with the rank based technique.   The result indicated that the most ideal seater combination was wood ”“ fabric ”“ cushion.   The highest level of the attribute relative importance was cover with a weight of 0.483.   Hotel industry in Semarang was recommended to use seater with wood ”“ fabric ”“ cushion combination and suggested the use of cover on the seater

Author Biographies

Aisyah - Kholifatunnisa, Polines

Admisnis

Riyadi - Riyadi, Polines

Adm Bisnis

M - Nahar, Polines

Adm Bisnis

References

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Published

2022-01-15

Issue

Vol. 22 No. 3 (2021): OKTOBER 2021

Section

Articles

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