PEMANFAATAN EKONOMI KREATIF MELALUI INOVASI PRODUK UMKM IBU PKK DESA TUNGGUL PANDEAN NALUMSARI JEPARA

Triana Hasty Kusuma, Anni Safitri, Mar’atus Sholikah

Abstract


This Community Service activity aims to provide training on product
development innovation in order to improve the economy and provide information regarding the benefits of product development innovation. This community service activity is located in Tunggul Pandean Village, Nalumsari District, Jepara Regency with the target of Empowering Family Welfare Empowerment. The benefit of product innovation is creating superior commodities from the local area. The result of this activity is that Family Welfare Empowerment women can understand and master online product development via WhatsApp Business. The results of the pretest and
posttest on these activities showed that participants' understanding had increased significantly by 0.5 percent. For this reason, this activity is able to create new innovations for the Creative Economy, Product Innovation, MSMEs of Empowerment of Family Welfare in Tunggul Pandean Village in exploring and increasing the economic potential of the local area. To support the regional economy, it is very important to carry out product innovation activities continuously to improve the welfare and economy of the community.


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