PELATIHAN PENINGKATAN DAYA JUAL MELALUI DIGITAL MARKETING DAN PENCATATAN KEUANGAN PADA UMKM

Anni Safitri, Fangela Myas Sari, Mar’atus Sholikah

Abstract


This service aims at training on increasing sales power through digital
marketing and financial recording for MSMEs (Esha Scarf Kudus) in RT.04/RW.02, Madu, Cendono, Dawe, Kudus Regency, Central Java 59353. Limitations in digital marketing and financial recording encourages service teams to take part in efforts to support the growth and development of MSMEs. The results of this community service activity are the owner and employees of Esha Scarf, whose initial recording of MSME finances and marketing was still not structured and still used manuals and this service activity can have an impact on the development of existing knowledge
and implementation using online marketing using e-commerce. -commerce that is on the internet and currently focuses more on marketing using Tiktokshop and Shopee and for recording it is structured using Excel in financial reporting.


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