PENINGKATAN KOMPETENSI PEMBUATAN LABEL PRODUK DAN PEMASARAN SECARA ONLINE BAGI UMKM PKK RW IV KELURAHAN SAMBIROTO KECAMATAN TEMBALANG KOTA SEMARANG

Abstract

The community service activity entitled “Training on Product Label Making and Online Marketing for MSME PKK RW IV Sambiroto Village, Tembalang district, Semarang City” aims to enhance the abilities of MSME in designing and creating product labels and providing them with the skills to market their products online. This is implemented to increase the marketing reach of MSME products so they can be known to q wider market. This activity also serves as a foundation that cam be developed in empowering the economic community in Sambiroto Village and its surrounding areas. The targets to be achieved in this community service activity include increasing understanding of the benefits of product labels and online marketing, as well as the risks of not using good product labels. The method to be used in achieving these goals is to conduct activities in the form of explanations packaged in a training forum format that explains through socialization about critical points regarding product labels and their marketing. This activity is carried out through several team and UMK PKK regarding the training materials to be presented and needed. An Agreement between the team and UMKM PKK is made to determine the time and place for the training, followed by the preparation of the necessary training modules. Furthermore, this also involves the use of marketplaces for online trading.