PENINGKATAN KETRAMPILAN PENGEMASAN DAN PEMASARAN PRODUK UMKM ANGGOTA KOPERASI GSM KELURAHAN BANJARDOWO KECAMATAN GENUK KOTA SEMARANG

Abstract

Community service activities have been carried out among members of the GSM Cooperative, Banjardowo sub-district, Genuk District, Semarang City by improving the packaging and marketing skills of MSME products from the cooperative members, as well as by demonstrating the practice of packaging products with plastic materials using vacuum sealers and non-vacuum sealers. held on Saturday, July 23 2022 on Jl. Sentono Raya no. 12, Banjardowo Genuk Semarang. The output produced or achieved in this service activity is in the form of increasing knowledge about marketing strategies and product packaging, so that the beloved participants can take the right steps to increase production and sales. The method used to achieve this goal is providing training with lectures and questions and answers, as well as training and practice in product packaging skills. This activity is carried out in several stages, the first step is holding a discussion between the service team and the GSM cooperative regarding the training materials that will be delivered and the technical implementation as well as an agreement between the Service team and the GSM cooperative in determining the time and place for the training.