PENERAPAN TEKNOLOGI PEMASARAN ONLINE DAN BATIK CAP KUB BATIK SEKAR CANTRIK TEMANGGUNG

Abstract

The Sekar Cantrik Batik Business Group still has limitations on online marketing technology, but the general public is used to doing online shopping. The purpose of this community service program is to improve the ability of partner members in implementing online marketing, updating the display of data on online marketing blogs. Partner problems are that products are still marketed in the surrounding environment, marketing is still through exhibitions and friends, not yet doing online marketing. From these problems the solution given is the practice of implementing online marketing. The approach method used is the practice of applying and updating online marketing data, business assistance and monitoring. The results of this activity are content updates in the form of profiles, product photos, descriptions of batik products in the online marketing system. The conclusion of this community service activity is to increase the partner's ability to manage business and online marketing. Suggestions given for the development and continued service programs are to increase service partners from SMEs or Joint Business Groups to SMI (Small and Medium Industries).