ANALISIS KAJIAN MINAT BERWIRAUSAHA BISNIS ONLINE PADA PEMUDA KARANG TARUNA LAMPER TENGAH SEMARANG

Abstract

The Covid-19 pandemic in the world has caused a decline in the national and even global economy. Resulting in an increase in the number of unemployed due to mass layoffs that occurred during the Covid-19 pandemic. The decrease in the number of jobs, the decline in people's purchasing power is the impact felt by the community. In these circumstances, entrepreneurship is a solution to improve the economy and survive in the midst of the Covid-19 pandemic. Micro, small and medium enterprises (MSMEs) were also affected by the decline in sales due to the Covid-19 pandemic due to changes in consumer behavior. Consumers who initially made direct transactions, due to the Covid-19 pandemic, turned into online transactions.

Youths of productive age and more adaptive to technological developments should be able to take advantage of this momentum to create job opportunities by entrepreneurship

The research is aimed at analyzing the influence of youth interest factors on the success of their business. The object of this research is 30 youth youth organizations in lamper, the center of Semarang city. The analysis was carried out by regression analysis. It is hoped that the results of the research can be used by relevant stakeholders in terms of fostering entrepreneurship among youth.