Setrategi Bersaing Dalam Kewirausahaan {Competitive Strategy On The Entrepreneurship}
DOI:
https://doi.org/10.32497/teknis.v11i1.679Abstract
To be the winner in the business world, we need competitive advantage strategy an entrepreneur had a very important role to created new way that inovative and creative to reach a sustainable competitive advantage. Developments in the theory of competitive strategy, start from statis competitive strategy by Mitchale Potter continued with dinamis competitive strategy by Richard D”™A vani then comes the competitive strategy which focus on innovation were found by clayton christenses and kenici ohmae known as strategy 3C : customer, competitor and company. with the development of technology which Internet-based requires change strategy and connected strategy, like mark plus said known as 4C strategy and 5C strategy.
Keywords: competitive advantage strategy , sustainable competitive advantageDownloads
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