Hubungan antara Pemberitaan Susu Formula terhadap Keputusan Para Ibu dalam Pembelian Susu Formula

Abstract

Mass media used as window in event and experience which seen as window that allow the audiences to see what happens out of there. In the other words, the media means to learn to know the various events. Media is one of the main factors that can strengthen, weaken, and even establish a new norm in society. Malcolm X even sees further media as the most powerful entity on the earth. He said the media has a power to make what is right becomes wrong, and what is wrong becomes right because the media can control the minds of the mass. Media as a strategic force in the spread of information is one of the related social authority in shaping attitudes and social norms of a society. Lately there were reports in the media about infant formula that containing the bacteria Enterobacter sakazakii. The findings made by the Institut Pertanian Bogor (IPB). This study showed that there was an association between exposure to the news formula containing bacteria with purchasing decisions of formula milk product. No matter how big and deep knowledge of the respondents about the news of formula containing bacteria did not correlate with purchasing decisions of infant formula product. Most of the respondents still made purchases of infant formula despite knowing the impact, vulnerable age, and symptoms due to exposure to bacteria sakazakii.

Keywords: news, purchasing decisions, bacteria sakazakii