Kegiatan Komunikasi Strategis untuk Pencegahan dan Penanggulangan HIV/AIDS di Kecamatan Bandungan Kabupaten Semarang

Abstract

Semarang was ranked 6 cases of Central Java, and is the region where enough Bandungan many female workers who are vulnerable groups against the HIV/AIDS disease. This research tries to give an idea of the strategic communication activities for the prevention and mitigation of HIV/AIDS. Type a descriptive research is qualitative, with this type of research, case studies, the research site is sub Bandungan. The result showed that public awareness of prevention and mitigation of HIV/AIDS is quite high, with the formation of a task force tackling the HIV/AIDS, which consists of all the components that exist in the community which consists of the Commission on population, education and public order.Assembles digital task force to conduct ”Bandungan Healthy”, sosialized to the citizens of the build en masse, through groups (paguyuban). The message used in coaching is persuasion, by using the communicator has the credibility and the method of persuasuion fear appeals.

Keywords: strategic communication activities, a  task  force tackling  the HIV/AIDS