KOMPARASI KELAYAKAN DESA WISATA DI INDONESIA MELALUI MEDIA WEBSITE PANTAU WISATA: INOVASI KEBERLANJUTAN MASA DEPAN
Keywords:
kelayakan pariwisata; rasio keuangan; GSTC; desa wisata.Abstract
Studi ini mengisi celah dalam analisis kelayakan desa wisata dengan melengkapi analisis berdasarkan kriteria Global
Sustainability Tourism Council (GSTC) dan rasio keuangan melalui media situs web. Kriteria GTSC terdiri dari empat
kriteria dengan 41 indikator. Lima rasio keuangan yang digunakan adalah rasio kelayakan finansial investasi, Payback
Period (PP), Average Rate of Return (ARR), Net Present Value (NPV), Interest Rate of Return (IRR), dan Profitability
Index (PI). Studi dilakukan di empat desa wisata di Kabupaten Sambas, Provinsi Kalimantan Barat, Indonesia, dengan
menggunakan analisis komparatif. Hasil penelitian menunjukkan bahwa desa wisata Danau Sebedang, Jawai Laut,
Piantus, dan Temajuk perlu membuat dokumen perencanaan pembangunan sebagai pedoman pelaksanaan. Keempat
desa wisata tersebut juga perlu melibatkan para pemangku kepentingan, mengelola desa wisata yang bermanfaat secara
ekonomi bagi masyarakat setempat, dan mengutamakan keberlanjutan lingkungan. Hasil uji kelayakan finansial
menunjukkan bahwa keempat desa wisata tersebut tergolong layak dalam beberapa indikator. Desa wisata Danau
Sebedang dan Temajuk merupakan contoh utama iklim investasi yang kondusif bagi investor. Studi ini berkontribusi
dalam menyediakan informasi tentang kelayakan finansial dan non-finansial desa wisata di Indonesia.
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