TAM-TPB THEORY IN EXAMINING THE RELATIONSHIP FACTORS AFFECTING GREEN PURCHASE INTENTION FOR ENVIRONMENTALLY FRIENDLY ELECTRIC VEHICLES IN CENTRAL JAVA

Mella Katrina Sari; Triyono; Prima Ayundyayasti; Rara Ririn Budi Utaminingtyas

Authors

Mella Katrina Sari
Triyono
Prima Ayundyayasti
Rara Ririn Budi Utaminingtyas

Keywords:

TAM, TPB, Green Purchase Intention, Electric Vehicles.

Abstract

The study aims to analyze the factors that influence Green Purchase Intention Environmentally Friendly Electric Vehicles in Central Java with TAM-TPB Theory . For En. The variables studied in this research include Perceived Usefulness, Perceived Ease of Use, Attitude, Perceived Behavior Control, Subjective Norms, Green Perceived Risk, Green Perceived Value, and Green Product Knowledge. The method used in this study is Structural Equation Modelling (SEM) with 100 respondents. From this research, there are nine hypotheses, of which five partial hypotheses are accepted, and four partial hypothesis are rejecte.

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