PELATIHAN KETERAMPILAN MEMBATIK TULIS ASLI TINGKAT DASAR DAN MANAJEMEN PEMASARAN PADA PKK RW, KELURAHAN SUMBER SURAKARTA

Aris Sunindyo, Mochammad Abdul Kodir, Jati Handayani, Winarni Winarni

Abstract


This community service activity aims to increase knowledge and skills in the field of batik for the PKK RW community in Sumber Surakarta. The method of carrying out activities is carried out by training in lecture methods, discussions, simulations. The practice of making batik, understanding the original written batik, and marketing the original written batik. As a result of the training, the participants were able to improve their knowledge of original written batik, to be able to make basic level original written batik, and to be able to start making original written batik and to know the existence of the community or market reach of the original written batik. So that they can market and distribute original batik products correctly.

Keywords


Batik; Skills; Training; Marketing Management

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References


BBKB. 2017. Penuntun Batik. Yogyakarta: Andi.

Fandy Tjiptono, Phd. 2020. Strategi Pemasaran. Yogyakarta: Andi.

Ivone Decarlo. 2020. Batikpedia. Yogyakarta: Andi.

S.K. Sewan Susanto. 2018. Seni Batik Indonesia. Yogyakarta: Andi.

Sofyan Assauri, Prof DR. 2020. Manajemen Pemasaran. Yogyakarta: Andi.

Suryadi Ristiani. 2020. Batik Latar Ringkel. Yogyakarta: Andi.


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