STRATEGI PEMASARAN UMKM ASAL BATIK

Prihatiningsih Prihatiningsih, Ida Savitri Kusmargiani, Nina Woelan Soebroto, Aris Sunindyo, Moch. Abdul Kodir, Utami Tri Sulistyorini, Dina Yeni Martia, Nyata Nugraha, Rola Nurul Fajria

Abstract


a product's arrangement The location of a property might also influence buyer interest. Partners' issues include "Asal Batik" packaging, which is still simple in the form of plastic and less appealing, hanging racks (gawangan), which are still made of paralon and are less appealing and incompatible with batik cloth, and the resulting products, which have artistic and aesthetic value. The presence of a more attractive product display employing a carving rod with cultural values in harmony with the batik products on show, as well as goodie bags as supplementary packaging for batik cloth, is the output of this service activity.


Keywords


Batik Cipratan; Packaging; Display; Marketing

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