STRATEGI PEMASARAN UMKM ASAL BATIK

Authors

  • Prihatiningsih Prihatiningsih Politeknik Negeri Semarang
  • Ida Savitri Kusmargiani Politeknik Negeri Semarang
  • Nina Woelan Soebroto Politeknik Negeri Semarang
  • Aris Sunindyo Politeknik Negeri Semarang
  • Moch. Abdul Kodir Politeknik Negeri Semarang
  • Utami Tri Sulistyorini Politeknik Negeri Semarang
  • Dina Yeni Martia Politeknik Negeri Semarang
  • Nyata Nugraha Politeknik Negeri Semarang
  • Rola Nurul Fajria Politeknik Negeri Semarang

Keywords:

Batik Cipratan, Packaging, Display, Marketing

Abstract

a product's arrangement The location of a property might also influence buyer interest. Partners' issues include "Asal Batik" packaging, which is still simple in the form of plastic and less appealing, hanging racks (gawangan), which are still made of paralon and are less appealing and incompatible with batik cloth, and the resulting products, which have artistic and aesthetic value. The presence of a more attractive product display employing a carving rod with cultural values in harmony with the batik products on show, as well as goodie bags as supplementary packaging for batik cloth, is the output of this service activity.

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Published

2022-05-12