PEMBERDAYAAN PEREMPUAN PENGRAJIN JAMU GENDONG MASA PANDEMI COVID 19

Theresia Tyas Listiyani, Embun Duriyani Soemarso, Winarni Winarni

Abstract


With the COVID-19 pandemic, the existence of traditional herbal medicine sellers or carrying herbs is taken into account by the community to maintain health and immunity so that they are not easily exposed to the corona virus which increases its spread. The phenomenon of returning to nature to increase immunity with herbal medicine is now a reality that cannot be denied. In addition, it must be acknowledged that the dissemination of knowledge about the efficacy of various types of plants that can cure various diseases and increase immunity. Community Service is carried out in the Pedalangan Village, RW 01, many residents are immigrants or boro to the city and they make a living by producing and selling jamu slings or traditional herbs made from herbs. The problems that exist are the quantity and quality of herbal medicine is low, the types of herbal medicine do not vary, the cleanliness of herbal medicine is lacking, the equipment is still simple, lack of capital and lack of entrepreneurial spirit. Methods of overcoming the problem of entrepreneurship training, business management training, providing financial administration, assistance with appropriate technology-based herbal medicine production tools, Community service can be shown with the following results: (1) Awareness of entrepreneurship partners is increasing. (2) Understanding   of the importance of administration financial improvement (3) Partners can use appropriate technology tools. (4) Post-activity partner assistance by conducting one month post-training shows that there is an increase in production volume, the quality of herbal medicine varies and the market distance increases by 25%.


Keywords


Traditional herbal medicine; diversification; entrepreneurship; Cost of Goods Sold

Full Text:

PDF

References


Abbas, Ahmadi, 2006, ”Pemanfaatan IPTEK Untuk Peningkatan Kualitas Hidup Perempuan”, Makalah pada Lokakarya Nasional LIPI.

Cicik Harini & Yulianeu, 2019. Meningkatkan Kinerja Pemasaran UMKM Kota Semarang Melalui Strategi Penetrasi Pasar. Jurnal Ikrait Ekonomika No.2, Vol. 1, bulan Maret 2019 : 59 – 66.

Dewi Jayanti Mandasari, dkk. 2019. Strategi Pemasaran Usaha Mikro, Kecil dan Menengah (UMKM) Batik Magenda Tamanan Kabupaten Bondowoso. Jurnal Pendidikan Ekonomi: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi, dan Ilmu Sosial. Vol. 13, No.1, 2019 : 123 – 128.

Harsa Wara Prabawa & Andhin Dyas Fitriani, 2019. Mempertahankan Eksistensi Jamu Tradisional melalui Perubahan Desain Pengemasan dan Pemasaran. Jurnal Dedikasi : Community Service Report. Vol. 1, Issue 1 2019 : 35 – 46.

Handoko , T. Hani, 1989, Manajemen, , Yogyakarta: BPFE

Kartika Nuringsih, 2013. Pemberdayaan Usaha Mikro Berbasis Jamu Sebagai Bentuk Ketahanan Ekonomi Masyarkat. Semnas Fekon Optimisme Ekonomi Indonesia 2013 Antara Peluang dan Tantangan. 639 – 655.

Muhammad Djemdjem Djamaluddin, dkk (2009). Analisis Kepuasan dan Loyaitas Konsumen Jamu Gendong Kota Sukabumi. Jurnal Ilmu Keluarga dan Konsumen, Vol. 2, No. 2 (Agustus, 2009) : 174 – 176


Refbacks

  • There are currently no refbacks.