STRATEGI PENGEMBANGAN EKOWISATA DENGAN MODEL PENTAHELIX PADA KARANG JAHE BEACH KAB REMBANG

Noor Suroija, Muhammad Asrori, Bayu Setyo Nugroho

Abstract


The village law implies village autonomy in its development so that it can spur regional economic growth. Rembang Regency is focused on tourism development. Punjulharjo  is one of the villages on the coast and has several tourism objects, one of which is the Karang Jahe Beach (KJB) tourism object. Coastal and natural conditions have the potential to develop into ecotourism but in development until now they have not been integrated and synergized with related components/actors. The purpose of the study was to find a Pentahelix synergy model in the ecotourism development of Karang Jahe Beach (KJB) Punjulharjo Village, Rembang Regency. This research method is a descriptive analysis approach by means of interviews, observations, surveys using in-depth interviews and Focus Group Discussions (FGD). The tourism Pentahelix model involves academics (Semarang State Polytechnic, STIE YPPI Rembang, Tour and Travel Business, Culinary, Hotels, MSMEs, Communities, Government and the Media in synergy with the role of each to implement the right development strategy will have an impact on improving the welfare of the community that comes from the development of KJB ecotourism. The development strategy focuses (1) development of the area, infrastructure and facilities, (2) development of tourist attractions with tour package programs (3) promotion development.

Keywords


Pentahelix; ecotourism; Focus Group Discussion

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References


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