Penerapan Teknologi Pemasaran Online Pada Umkm Hiasan Dinding Kayuka Relief Jepara

Dina Yeni Martia, Sri Widiyati, Nurseto Adhi, Rikawati Rikawati

Abstract


This community service activity has the aim of increasing sales turnover of carving wall hanging craft products "UMKM Kayuka Relief" through expanding marketing reach. The way to be taken is through the design and manufacture of a web-based online marketing system. To achieve this goal, practical activities and marketing assistance are carried out. Activities are carried out through the practice of designing, updating and implementing web-based online marketing. The method used is providing practice, online marketing assistance, and monitoring. Monitoring is carried out during activities and during mentoring activities. The output of this program is a web-based online marketing system and scientific articles in national journals/seminar proceedings.


Keywords


MSMEs; Online Marketing; Wall Decoration

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References


https://jepara.go.id/profil/kondisi-geografis/. (Diunduh pada 15 Maret 2021 Pukul 11.27 WIB).

https://tahunan.jepara.go.id/sejarah-kecamatan/ (Diunduh pada 15 Maret 2021 Pukul 11.30)

https://id.wikipedia.org/wiki/Kabupaten_Jepara. (Diunduh pada 15 Maret 2021 Pukul 11.34 WIB)

https://money.kompas.com/read/2020/07/02/150000926/3-tantangan-utama-yang-dihadapi-umkm-selama-pandemi-covid-19?page=all (Diunduh pada 15 Maret 2021 Pukul 11.44 WIB)

Imaniawan, F. F. D., & Nur, H. M. (2019). Perancangan dan Pembuatan Website Penjualan Biji Kopi Pada Society Coffee House Purwokerto. EVOLUSI: Jurnal Sains dan Manajemen, 7(1)


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