PENERAPAN IPTEK DAN PENINGKATAN KUALITAS PRODUK ANEKA KERUPUK DAN KERIPIK DI DESA METESEH

Authors

  • Isnaini Nurkhayati Politeknik Negeri Semarang
  • Winarto Winarto Politeknik Negeri Semarang
  • Jumi Jumi Politeknik Negeri Semarang
  • Putut Haribowo Politeknik Negeri Semarang
  • Agus Suratno Politeknik Negeri Semarang
  • Sri Marhaeni Salsiyah Politeknik Negeri Semarang
  • Endang Sulistiyani Politeknik Negeri Semarang
  • Jati Nugroho Politeknik Negeri Semarang

Keywords:

Application of Science and Technology, product processing, marketing

Abstract

The application of science and technology and improving the quality of products to develop a snack business in the business group "Various Crackers and Chips" in the village of Meteseh, Tembalang, Semarang, will have an impact on increasing the income of members of the business group. The business group "Various Crackers and Chips" in  Meteseh village in producing its products, still relying on manual labor, less hygienic and less varied and innovative products produced, the benefits obtained from year to year did not experience a significant increase. As educators, they are required to play a role in helping the Government, so the business group "Various Crackers and Chips" in Meteseh village has a better standard of living.  In order for the products produced by the business group "Various Crackers and Chips" in Meteseh Village to be more innovative, it is necessary to increase the knowledge and skills that can produce added value, namely learning how to process crackers and chips with a variety of flavors, with more modern equipment and proper packaging procedures so that products are more durable and in demand by the community. The equipment used to process crackers and chips, has been prepared by the Community Service Team. The equipment used in the processing of crackers and chips is as follows: Gas Stove, frying pan, chopper, oil drainer, seasoning mixer, blender, airtight press machine, plastic packaging, ingredients for making crackers and chips etc.  Business groups are also given management training and help find solutions to the problems they face. Problems with the problem of partner SMEs are then referred to as a number of program solutions to solve problems in the field of improving production and marketing processes. The method applied is training and mentoring. The output produced is the emergence of " Meteseh Typical Crackers and Chips" business. The value of support from the value added production of Meteseh's unique Crackers and Chips has the potential to become a typical Semarang souvenir from Meteseh village.

 

References

Basu Swastha DH., dan Irawan (2008)”Manejemen Pemasaran Modern “, Edisi Kedua, Liberty Offset, Yogyakarta.

Buchari Alma (2007), “ Manajemen pemasaran dan pemasaran jasa”, Edisi Keempat, CV. Alfabeta, Bandung

------------, Alma (2005), ” Kewirausahaan ”, Edisi Kesembilan, Alfabeta Bandung

Nasir, Mohamad dan Agus Handoko (2007), “ Pengaruh orientasi wirausaha terhadap kinerja perusahaan kecil dengan lingkungan strategi sebagai variable moderat (studi kasus pada industry aneka di Kota Semarang) ,Jurnal Bisnis Strategi, Vol.12, No. VIII, pg, 89-100

Thomas W, Norman M (2009), “Kewirausahaan Dan Manajemen Usaha Kecil,” Salemba Empat 2009

Downloads

Published

2022-05-12