Perbaikan Kapasitas Produksi dan Pengkayaan Kreasi Makanan pada Usaha Bisnis Katering Dapur Jawi

Abstract

SMEs have an important role in promoting economic development in Indonesia. Therefore, special attention is needed for SMEs to maximize these opportunities. One of the types of SMEs that are most in-demand by the community is culinary. In this community service, the object is one of the SMEs in Semarang City which is engaged in the culinary field, namely the Jawi Kitchen Katering Business. Problems with partner SMEs include that the food processing production process is done manually simply, thus creating inefficiencies in time and effort, limited menu variations, currently relying on world of mouth marketing, important information about partner SMEs has not been disseminated. The direction of this community service is (a) encouraging productivity in the form of enriching the design of food menu variations as well as a more elegant presentation display, (b) creating an instrument for disseminating information about profiles, reputations, and excellent katering products. The impact of this service is the strengthening of production capacity in response to growing demand, the development of new knowledge about the variants in the katering menu list, and the dissemination of SMEs through social media networks..