PENERAPAN SISTEM APLIKASI PROMOSI DAN PENJUALAN ONLINE BERBASIS ANDROID PADA UKM PENGRAJIN BAMBU DI DUSUN SOROGENEN DESA KALIJAMBE KECAMATAN BENER KABUPATEN PURWOREJO

Abstract

The COVID-19 pandemic has caused economic losses nationwide. Many businesses have been affected by the pandemic. Both large businesses and SMEs. The bamboo craft MSMEs are no exception in the village of Kalijambe, Bener District, Purwerejo Regency. MSMEs in bamboo handicrafts in Kalijambe village are experiencing marketing difficulties due to restrictions on mobility and social distancing. These marketing difficulties affect the level of production so that the MSMEs are out of business. Based on these problems, in this service, an Android-based market place application system will be proposed to help market bamboo handicraft products in Kalijambe village, especially Artha Wulung bamboo crafts. The market place application system will contain promotional content, orders, and online sales. In addition to the market place application, this service will also provide training on the use of the application to Artha Wulung bamboo craft employees.