STRATEGI PROMOSI E-JOURNAL UNTUK MAHASISWA PADA MASA PANDEMI DI PERPUSTAKAAN POLITEKNIK NEGERI SEMARANG

Abstract

Library promotion is one of library programs to introduce the benefits and role of library to its users. Library came across many changes and challenges through Covid-19 pandemic and tech development which resulted in digital forms and new ways to spread informations with various search methods. Politeknik Negeri Semarang Library E-Journal utilization was ineffective, therefore new promotion strategies needs to be taken to increase users enthusiasm.

The purpose of this research is to discover the utilization of E-journal to students; social media platforms that studens uses; to plan promotion strategies of library E-journal. The research method used is descriptive research with quantitative approach.

The collection of primary data was obtained through survey with closed questionaire. Research samples is Politeknik Negeri Semarang students which consisted of 120 respondents.

The results of this research was obtained that students uses E-journal to acquire knowledges, finish assignments, review lectures dan write articles. Majority of social medias used are Whatsapp, Instagram dan Youtube.

Promotion strategies of Library E-Journal Politeknik Negeri Semarang is to identify the audiences with students as potential users target, establish E-Journal utilization, informatively and persuasively promotes the benefits of E-journal, E-Journal address information, journals subscribed and how to access it, set communication through social media (Youtube, Instagram and Whatsapp) and to socialize.