PENGARUH PENINGKATAN MINAT BELI KONSUMEN RUMAH MAKAN MITRA GO-FOOD DI KOTA SEMARANG
Abstract
The application that has developed over the last five years and has become a pioneer in online applications is from the transportation aspect with the GOJEK application with one of its flagship features, gofood. However, over the last 3 months there has been an early decline in revenue. 2019 due to intense competition and negative responses to Go-Food merchants from the sample interviews.
This study aims to determine and analyze how the influence of the quality of goods and price perceptions on the purchase intention of go-food traders in Semarang. This study discusses several factors such as product quality and price perception and their effect on e-wom, and their effect on purchase intention. The population in this study are customers of go-food traders in Semarang. The number of samples used as many as 146 people who were selected by purposive sampling through a questionnaire.
The result of the research is that product quality has a significant effect on e-wom. Price perception has a significant effect on e-wom. E-wom has a significant effect on buying interest. As a result, go-food traders can increase buying interest through the influence of product quality and price on e-wom.
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Ayeh, J. K., Au, N., & Law, R. (2013). “Do We Believe in TripAdvisor?” Examining Credibility Perceptions and Online Travelers’ Attitude toward Using User-Generated Content. Journal of Travel Research, 52(4), 437–452. https://doi.org/10.1177/0047287512475217.
Brata, B. H., Husani, S., & Ali, H. (2017). The Influence of Quality Products, Price, Promotion, and Location to Product Purchase Decision on Nitchi At PT. Jaya Swarasa Agung in Central Jakarta. 614–620. https://doi.org/10.21276/sjbms
Dean, D. H., & Lang, J. M. (2008). Comparing three signals of service quality. Journal of Services Marketing, 22(1), 48–58. https://doi.org/10.1108/08876040810851950
Jeong, E. H., & Jang, S. C. S. (2011). Restaurant experiences triggering positive electronic word-of-mouth (eWOM) motivations. International Journal of Hospitality Management, 30(2), 356–366. https://doi.org/10.1016/j.ijhm.2010.08.005
Katz, E., & Lazarsfeld, P. F. (1955). Personal Influence, the Part Played by People in the Flow of Mass Communications.
Kim, J.-Y., Natter, M., & Spann, M. (2009). Pay What You Want : A New. Journal of Marketing, 73(January), 44–58.
Kotler, P., & Armstrong, G. (2012). Principles of Marketing (14th Editi). Pearson Education Limited.
Kotler, P., & Keller, K. L. (2009). Marketing Management, Thirteenth Canadian Edition (13th Edition) (13th Editi). Pearson Education Canada.
Schiffman, L. G., & Kanuk, L. (2010). Consumer Behavior (Tenth Edit). Pearson Education Limited.
Tiago, T., Amaral, F., & Tiago, F. (2015). The Good, the Bad and the Ugly: Food Quality in UGC. Procedia - Social and Behavioral Sciences, 175, 162–169. https://doi.org/10.1016/j.sbspro.2015.01.1187
Tjiptono, F. (2008). Strategi Pemasaran (3rd ed.). Penerbit ANDI Yogyakarta.
Watu, M. D. N., Suprapto, H., & Sugandini, D. (2021). Peran Mediasi Kepercayaan Pada Pengaruh Kualitas Website Dan E-Wom Terhadap Minat Beli Ulang Di Tokopedia Oleh Konsumen Online Generasi Milenial Di Daerah Istimewa Yogyakarta Maria. Seminar Nasional Informatika, 1(1), 337–351.
Wijaya, N. S., Said, S., & Landra, N. (2016). Pengaruh Kualitas Layanan Akademik dan Harga (Biaya Pendidikan) Terhadap Word of Mouth Melalui Kepuasan Mahasiswa Sebagai Variabel Intervening (Studi Pada Lpk Sekolah Perhotelan Bali) INTERVENING (STUDI PADA LPK SEKOLAH PERHOTELAN BALI). Jurnal Ilmiah Hospitality Management, 6(2), 101–114.
Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 2. https://doi.org/10.2307/1251446
Ayeh, J. K., Au, N., & Law, R. (2013). “Do We Believe in TripAdvisor?” Examining Credibility Perceptions and Online Travelers’ Attitude toward Using User-Generated Content. Journal of Travel Research, 52(4), 437–452. https://doi.org/10.1177/0047287512475217
Brata, B. H., Husani, S., & Ali, H. (2017). The Influence of Quality Products, Price, Promotion, and Location to Product Purchase Decision on Nitchi At PT. Jaya Swarasa Agung in Central Jakarta. 614–620. https://doi.org/10.21276/sjbms
Dean, D. H., & Lang, J. M. (2008). Comparing three signals of service quality. Journal of Services Marketing, 22(1), 48–58. https://doi.org/10.1108/08876040810851950
Jeong, E. H., & Jang, S. C. S. (2011). Restaurant experiences triggering positive electronic word-of-mouth (eWOM) motivations. International Journal of Hospitality Management, 30(2), 356–366. https://doi.org/10.1016/j.ijhm.2010.08.005
Katz, E., & Lazarsfeld, P. F. (1955). Personal Influence, the Part Played by People in the Flow of Mass Communications.
Kim, J.-Y., Natter, M., & Spann, M. (2009). Pay What You Want : A New. Journal of Marketing, 73(January), 44–58.
Kotler, P., & Armstrong, G. (2012). Principles of Marketing (14th Editi). Pearson Education Limited.
Kotler, P., & Keller, K. L. (2009). Marketing Management, Thirteenth Canadian Edition (13th Edition) (13th Editi). Pearson Education Canada.
Schiffman, L. G., & Kanuk, L. (2010). Consumer Behavior (Tenth Edit). Pearson Education Limited.
Tiago, T., Amaral, F., & Tiago, F. (2015). The Good, the Bad and the Ugly: Food Quality in UGC. Procedia - Social and Behavioral Sciences, 175, 162–169. https://doi.org/10.1016/j.sbspro.2015.01.1187
Tjiptono, F. (2008). Strategi Pemasaran (3rd ed.). Penerbit ANDI Yogyakarta.
Watu, M. D. N., Suprapto, H., & Sugandini, D. (2021). Peran Mediasi Kepercayaan Pada Pengaruh Kualitas Website Dan E-Wom Terhadap Minat Beli Ulang Di Tokopedia Oleh Konsumen Online Generasi Milenial Di Daerah Istimewa Yogyakarta Maria. Seminar Nasional Informatika, 1(1), 337–351.
Wijaya, N. S., Said, S., & Landra, N. (2016). Pengaruh Kualitas Layanan Akademik dan Harga (Biaya Pendidikan) Terhadap Word of Mouth Melalui Kepuasan Mahasiswa Sebagai Variabel Intervening (Studi Pada Lpk Sekolah Perhotelan Bali) INTERVENING (STUDI PADA LPK SEKOLAH PERHOTELAN BALI). Jurnal Ilmiah Hospitality Management, 6(2), 101–114.
Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 2. https://doi.org/10.2307/1251446
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