ANALISIS RISIKO DI ERA PANDEMI COVID-19 PADA KAMPUNG SENTRA BANDENG DI SEMARANG (STUDI KASUS UD MAKMUR MANDIRI)

Abstract

The purpose of this study was to identify, classify and analyze risks and evaluate risk mitigation strategies during the covid-19 pandemic at UD Makmur Mandiri in Kampung Sentra Bandeng Semarang. The analytical method of this research is descriptive qualitative research with a case study approach. The data collection method used is library research and direct research by means of observation, interviews, and documentation. The results of the study indicate that there are four main risks, are Product Risk, Financial Risk, Operational Risk and Marketing Risk; which consists of delays in production time, decreased number of productions, decreased revenues, increases in raw material prices, delays in delivery of raw materials, operational delays, customer complaints due to quality and reduced consumers. The Risk Assessment Matrix that connects Likelyhood with Consequence raises Risks with the highest to moderate severity level, successively decreasing production, decreasing income, decreasing consumers, delays in production time, operational delays, increases in raw material prices, delays in delivery of raw materials and customer complaints. . The solution to the risks that occur can be mitigated by using the Contingency Plan Method by considering the severity level, how it is implemented, who will carry it out and when it will be implemented.