MODEL PEMBELAJARAN ONLINE DI MASA PANDEMI COVID 19: SEBUAH PERSPEKTIF TECHNOLOGY ACCEPTANCE MODEL (TAM) THEORY

Andi Setiawan, Suwardi Suwardi, Saptianing Saptianing, Riyadi Riyadi, Nanang Adie Setyawan

Abstract


The Covid-19 outbreak has forced many schools and colleges to close temporarily. Various schools, colleges and universities have stopped face-to-face teaching. This research is rooted in the "Technology Acceptance Model (TAM)" concept to be a model solution for online education during the COVID-19 pandemic. This study also examines the inconclusive results of the relationship between Technology Acceptance Model and Intention to Use, both in the area of business studies and online learning studies. This research is to find the urgency of finding solutions to the research problems and research gaps of this research. The population of this study were students at universities in the city of Semarang. This study uses the number of research samples is 179 samples. The data analysis technique of this research uses Structural Equation Modeling (SEM). The output of the model in this study can make a positive contribution to higher education institutions in an effort to realize Intention to Use in the online learning model.


Keywords


Perceived Easy of Use; Perceived Usefulness; Perceived Enjoyment; Social Interactions; Usage Attitude; Intention to Us; Technology Acceptance Model (TAM) Theory

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References


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